Skip to main content

Using Video Ads To Grow Your Business

By October 17, 2014March 7th, 2023Blog, Technology News

social-367941_640The biggest name in internet based video is Youtube. Yes, there are an assortment of other sites, but if you have a limited budget and limited time, you want to put your resources to work in the place where they’ll deliver the biggest punch, and that’s Youtube. Until you’ve firmly established a presence there, don’t try to do too much. Don’t dilute your efforts by dividing your attention to other stars in the online video constellation. Focus on the biggest and brightest.

Why Video?Perhaps you’ve not given much thought to using video advertising as a means of driving business to your site. If you haven’t, then you should know that in addition to being the largest, most often visited video repository on the web, Youtube is also the world’s second most popular search engine. The only one that gets more traffic and serves up more search results is Google itself. It’s bigger than Bing and Yahoo combined. There’s just no comparison. Given that, your primary focus for non-video marketing should be Google, and your primary target for video based marketing should, of course, be Youtube.

Like Google, Youtube has developed a robust system for precision targeting, so you get your videos seen by exactly the demographic groups you want to see your creation, and you can exert fine-tuned control over this, so for example, if you want to target single males in Chicago, aged 18-25 who enjoy video games, you can do that. Even better, when you set up an advertising account, you only pay when your video is actually viewed, so you’re not spending money in scatter gun approach in the vain hope that someone might see. Every dollar you spend, you’re spending because your potential customers are actually viewing the ad you have created.

Your videos will be viewable on all sorts of devices, handhelds, smart phones, and of course PC’s, and Youtube sports an impressive array of free tools you can use to see exactly what’s working and how well it’s working.

To get started, you need to do two things. First, of course, you need to create a good marketing video. You can actually get started using completely free tools. Most reasonably equipped computers these days come with built in cameras, and you can buy better quality ones for very little money. There are free tools for video editing and splicing like Windows Movie Maker that will allow you to make reasonably high quality videos with little effort. Of course, if your budget will allow for it, you can hire a professional camera crew and stage sets to make something more advanced, or even rent studio space, although doing either of these things will cause your costs to spike considerably. When venturing into the world of video marketing for the first time, your best bet is to start small, produce something with high production values that delivers your message in a powerful, impactful way, and put it out there.

The second thing you need is your own Youtube channel so you can begin to build a following. Note that in this regard, Youtube marketing is no different than any other social media marketing. Facebook has fans, Youtube has followers. They amount to the same way, and you build your fan/follower base in the same way. By regularly providing compelling content that pushes your brand. The same basic principles that work when you market on Google and Facebook are applicable to Youtube, it’s just that the ecosystem and format is different.

Video is the future of the internet. As bandwidth continues to increase, it will become more and more commonplace. If you’re not using video marketing extensively already, you should be. There’s a bit more of a learning curve here, and the farther along that curve you are, the more powerful a strategic advantage you’ll have over your competition.

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.