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Two Ways to Generate More Email Leads

By October 11, 2012May 11th, 2021Blog

Though it’s often overlooked, getting more email subscribers is often an effective way to generate leads for your company, whether you’re large or small.

Acquiring the contact information of someone that’s even just vaguely interested in your services can mean more business, period. They probably at least find what you’re doing important, and may subscribe later if you follow up with them in some way. Some businesses can get by on click-throughs alone these days, but most businesses must have multiple opportunities to build a relationship with a client before they sign on.

But it’s not enough to just put a subscribe button on each page of your website and expect people to sign up. Here are two ways you can interact and grab the attention of your audience to encourage them in bigger, better ways.

Free Stuff

People love free information, especially since a lot of free resources now come at a premium. Compile a file – or ebook – of your best advice, and give it away for free. You might feel a tad bit of pain handing away all of your trade secrets, but it’s likely that the person who’s reading it will just respect what you do that much more – and then hire you to do it for them. You can even find a partner that will bring your audience unique and valuable information so that they get a fresh take on the subject at hand.

Have a Thank You Landing Page

After someone’s signed up for your services, consider having a thank you page set up. Give them your gratitude for signing up and assure them that all is well, but there can be more information on the page as well. Have a couple of your best writers whip up some content that includes some suggestions to other websites for good information. Have your partners do the same. You should start to see traffic from their websites, too.

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.