Truman Hedding, a business owner who has found tons of success through simply running a website, has a lot of good advice. By simply listening to a professional, you can learn tons of valuable information that you, on your own, would otherwise not be able to gain. Read on to find two valuable tips from a man who has fought tooth and nail for success.
If Your Website isn’t Appropriate, You Won’t Get Any Business
“If the site is about making money at home, you’d be able to get away with long content pages, big fonts and clip art. If the site was about settling tax debt, you couldn’t get away with the same design,” Hedding states. “You’d need structured content, modern, clean font, solid colors and professional images.”
Make sure your design is appropriate, and isn’t just something that you think is nice-looking. If you need an example of an appropriate layout when you don’t have any ideas, view a successful competitor’s website. You’ll be surprised at how different a successful website and an unsuccessful website are.
Be Upfront with Your Information
“Internet users are spoiled and impatient,” says Hedding. “Right away we want to know who you are, what your offer is, why it is better than others, and who else is doing business with you.”
When is the last time you stuck around on a website and looked for information through eight pages when you knew you could just find it somewhere else on the web? Chances are you didn’t. Make sure your website is simple and everything is easy to find with a single click, if that.