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Two New Facebook Features Change Newsfeeds Once More

By August 12, 2013May 11th, 2021Blog

hosting-facebook-marketing-logo-300x225Facebook users have long complained about Facebook’s optimized algorithms that dictate what you see in your feed, and now Facebook has introduced two new features to change this.

The first feature is called “story bumping,” which allows stories that are popular on Facebook at the time to appear on your feed, even if you didn’t scroll down far enough to see them the first time. For example, if a page that you’ve liked posts something that becomes wildly popular, even though you might have missed the post since it was posted in the middle of the night, the story will be bumped to the top of your feed so that you have a chance to read it. This feature also applies to personal posts, but will be used mainly for “business” page posts. Posts that are bumped are in no way paid for, Facebook says – they’re all organically popular.

Story bumping was recently tested with a small group of users, and stories that were bumped saw a 5-10% in popularity and ‘likes’. In addition, users were suddenly reading over 70% of the posts that appeared in there News Feeds compared to 57% before story bumping was introduced. Critics have said that, without advertising, businesses could find themselves at the top of more News Feeds, and if companies choose to advertise on Facebook that they should focus more on News Feed ads rather than sidebar or “promotion” of a post.

The other new feature is something called “last actor,” which pumps up content on your News Feed if you’ve recently interacted with them. This new update includes businesses and personal pages alike. So if you like a photo from a page or a person, they’ll start to appear more on your feed. “Last actor” considers the last fifty or so interactions you’ve had with Facebook content.

Other new features announced this week include secure browsing for all users, embedded posts and possible video ads as a form of advertising.

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.