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Twitter Making Changes To Their Political Ad Rules

By November 30, 2019May 9th, 2022Technology News

Social media has been at the center of several high-profile political dramas of late. The major platforms came under fire for not doing enough to monitor political ads and other content.  The major players on the social media landscape are all responding in different ways to the backlash. Recently, Twitter announced some new policies that will likely be in place before the time you read these words.

Beginning on November 22nd on Twitter, the company’s new political content and cause-based advertising policies will forbid the paid promotion of certain content. This includes any content that references government officials, ballot measures, referendums, regulations, legislation, candidates, political parties, or government officials.  This change essentially renders it pointless for candidates for political office, or for PACs and Super PACs that may be supporting them to purchase Twitter ads.

As details about the company’s new policies came to light, even supporters of the idea were quick to criticize. They pointed out that issue-based advertisers would also be punished by the changes. Twitter’s CEO Jack Dorsey clarified. He said that issue-based advertisers will be restricted, rather than banned outright. He also said going forward, they will be unable to target users based on demographic factors like race, age, or specific location. Although general location (state and province-level) would still be allowed.

This is a decent compromise position that doesn’t leave issue-based advertisers thrilled. However it is broadly seen as a step in the right direction.  One thing the new policy change doesn’t address though, is the matter of disinformation on the platform, which tends to spread like wildfire.

All in all, the changes are generally positive, but they should be seen as a first step only.  Social media has unfortunately become a cesspool of misinformation, and no one seems to have any good ideas on how to go about changing that.

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.