While it may seem complex, marketing doesn’t have to be. It can be simple and easy, so long as you keep a few things in mind. That said, lose track of what you’re doing, and it will bring you more trouble than business. Try the two ideas below to make your content marketing a success.
Lists are Easy to Write, Easy to Read
Using lists is a great way to get your audience to start reading in the first place. People can skim the article easily and see what it’s about before they even read it. But furthermore, it’ll make it super easy to write. Writing huge paragraphs is difficult, at best, and using the list form will bring the thoughts to the forefront of your mind a bit easier. Don’t depend on them 24/7 by any means, but the majority of your written posts can be lists and they’ll be well-received by almost any audience.
Write to You, Not to Them
If you’re a seasoned blog writer, you know that touching your audience through your writing is the only way to get them to stick around for more. This means, in essence, if you’re not talking to them that you’re not going to be able to reach them. So why in the world would you call them ‘they’? Who cares about ‘they,’ unless you’re talking about a company or person you aren’t targeting? ‘You’ is much more effective, since audiences will interpret that as meaning that they should be paying attention because this post is for them specifically.
How you write is as important as what you write, from the format of an article to the word choice within it. Everyone loves a good list, and everyone wants to be addressed personally – avoid the impersonal “they” and make it all about a personal “you.”