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Three Ways to Use Instagram to Your Advantage

By October 29, 2013February 28th, 2023Blog

Even though Facebook owns Instagram, the photo-based company is still very much a separate service and has a life of its own. While Facebook alone is a great social media platform and an excellent place to start, Instagram has the power of being a picture-based sharing program only. Since this platform is so popular with those who do not use Facebook, you can even harness a completely new audience just by using it correctly. Here are just a few ways to take advantage of Instagram.

Timing is Key                                                                                                   

You probably have a pretty good idea of when to post on your Facebook now. Between Facebook analysis and your own observations, you should already know if your audience is comprised of night owls or lunch browsers. Unfortunately, the timing for Instagram is completely and utterly different. Since this program is rarely accessed through a computer and is almost exclusively mobile-based, people tend to access the program more often than they would a different social media platform. While other social media websites have mobile and app versions, they didn’t start out that way – Instagram did.

The only way to figure out when your audience is going to respond to your Instagram is through trial and error. Keep track of how many shares something gets (especially something intriguing or funny). This will help you define a time period in which your audience is often online.

Take Advantage of Hashtags

Twitter and Facebook have already hopped on the hashtag wagon, and so has Instagram. While too many hashtags can cause confusion, a few here and there are always beneficial. You can integrate these in with your post’s title about the picture or in the description. People don’t like staring at hashtags, but when they’re included in a description, they are often more accepted.

Videos Can Also Be Used

Sometimes a picture just doesn’t do it, and you need something with a little extra pizzazz. Instagram introduced videos a few months ago, and larger companies are already using this feature to spread clever marketing messages on Instagram. The limit is fifteen seconds, so make sure your video is concise, catchy, and useful.

Instagram can be tricky, but once you get a hang of videos, integrated hashtags, and timing, you’ll be well on your way of making yet another social media outlet useful for your business.

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.