Mistakes aren’t the end of everything, but they can drive otherwise valuable business away and out the door. Website mistakes, especially if you don’t have a physical location for your business, can cause an even bigger issue when a potential client comes by to see if they want to purchase from you. Instead, avoid these issues up front by simply following the tips below.
Don’t Forget Your Location
Have you made your personal details incredibly obvious? One of the most important things you can do is make sure your contact information is readily available. Many websites still forget to list something simple next to their phone number and email: their location. They assume only those in the area will ever find the website, and this is simply untrue most of the time. Many people are going to stumble onto your site, and so it’s important they know where you are.
Improper Page Tagging
Don’t leave your homepage’s name as “Home” or “Homepage.” No one in the world is going to be searching for those keywords on Google. Instead, they will be searching for things like “automotive service in Florida.” Your page titles should include keywords like that, but seem to be natural and welcoming at the same time. “Keystone: your automotive service expert in Tampa, Florida!”
Don’t Have More than One Navigation Banner
Some people think that splitting their content between two different navigation banners will make it easier to find information under a certain category. This is often not the case. Most of the time, things just look confusing for customers that come along to look at what you have to offer. They have to search for the buttons to find their way around your website, which isn’t ideal.