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Three Holiday Email Marketing Tips

By November 30, 2012May 11th, 2021News & Events

Your email marketing campaign right now has the ability to bring in tons of money that your other efforts don’t. The fact is that everyone and their brother is looking for the perfect gift for their friends, family, and spouse, and chances are you will have something at your company that will do. But where do you start writing a holiday email campaign? Here are a couple ideas for the average company.

Split Your Users Apart

Sometimes – most of the time – it’s easier to just send the same email to everyone on your mailing list. However, you’ll almost always see better results if you split your groups up and send more targeted emails. They don’t have to be customized to each and every person, but if you personalize groups of emails at least – people with kids, grandparents, pet owners – then you’re much more likely to get a better engagement rate. Even graphically breaking up your mailing list can be beneficial (people in California aren’t going to want offers for cheap corn seeds).

Don’t Make it Hard to Purchase

The point of your marketing emails, holiday or not, is to gain more customers and increase your sales. That’s all they’re supposed to do. So make it as easy as possible for your buyers to actually buy. Reduce this friction by using the right words and sales tactics. For example, we cannot think of a single person who doesn’t love free shipping. Also, don’t use words like “buy now” and “subscribe” – use “check out this item” and “get instant access” instead. If you’re not shipping a physical product, then you can offer a significant discount since it won’t cost you anything to ship, either.

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.