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Don’t let your online operations manage themselves. This is not only dangerous, but completely irresponsible. If you let online operations go without your leadership, you will have a huge control problem on your hands. If you don’t control it, others will, and this doesn’t always mean good things. Complaints on your Facebook wall shouldn’t go unanswered. Your website shouldn’t be down for six hours because no one bothered to check on it. Be involved in your online operations by following the tips below.
Check in on your Social Media Activity
Don’t let your social media pages ever go unmonitored for more than a day or so. It’s very important to make sure you know that each channel is being used by those who visit your webpages. What’s even more important is to know if you’re spending your money wisely on any ads you’re running in these places. At minimum, you should at least see how many people are interacting with your content, and what time of the day people are most active with your posts.
See How You’re Doing in Comparison to Leaders
Your niche likely has people that you look up to because they are successful, and it’s important to know what they’re doing on their channels too. Whatever they are doing on their social media pages and websites is something you probably want to consider doing too. Don’t check on them every day, but do so on a regular basis.
Have Short Meetings Regularly
No one wants to sit around and have long meetings discussing all of their findings, but you should check in with all of your employees that manage different aspects of your Internet presence on a regular basis. What have they changed lately? What have they figured out works better than their last engagement attempts? Take these short meetings and assess performance rates and effectiveness as well.
