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January 2, 2015

The Anatomy of a Good Social Media Apology

Let’s face it, the people who run and manage businesses are only human. Yes, it’s true, despite rumors to the contrary. As humans, they sometimes make mistakes. Not long ago, DiGiorno, of boxed pizza fame, made such a misstep. A company spokesman, seeing the hashtag #WhyIStayed, quipped “You had pizza.” Under normal…