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Sony Brings $5 Music Service to the Market

By August 31, 2012May 11th, 2021Blog

The electronics company Sony has brought a new unlimited streaming service to the market by the name of Music Unlimited, a program they announced a little over a year ago. When the streaming service was discussed at the IFA consumer electronics show, there was a single price option – $9.99 – for a music streaming service that could be used on Androids, PS3, computers, and other devices as well. The new $4.99 level is the same service that doesn’t allow streaming on tablets and phones.

“It’s going to bring new customers in, that’s for sure,” Shawn Layden, an operating officer at Sony, said in an interview recently. Although the $4.99 price isn’t introductory by any means, Sony is hoping that people will love the service so much that they’ll pay the extra $5 a month to stream from their phones.

A free two week trial was also announced that allows would-be subscribers to try the service out without providing any credit card information. If you happen to own a Sony TV, tablet, PS3, or Blu-ray disc player, your trial increases from two weeks to two months. The trials both include usage on phones and full access to over 16 million songs from various record labels.

Sony also has an unlimited video plan that allows a customer to rent – or even buy – a movie at a time. These two services combined mean that they are an exceptionally strong competitor for services like Hulu and Spotify.

“We want to bring music back to the living room, to free it from the tyranny of the earbud, to bring it back into the family and the home,” said the chief operating officer.  +

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.