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SEO: You Can Do It Yourself

By December 6, 2012May 11th, 2021Blog

Believe it or not, SEO isn’t always as complicated as some people make it out to be. Though there are some things that are more complicated than just the basics, and it’s good to consult an expert for those particular things, a lot of techniques you can do yourself.

Build a Controllable Website

Some people aren’t good at building their own websites, and that’s okay – the important part of having a website is that, at any given time, you can take the reins. It’s critical that if you don’t already have a website that you build one immediately. Digital representation of your company is just as important as physical representation.

Make sure you use your website wisely. Building your expertise by posting blogs and articles that your customers will find important is a good place to start. In addition, build your website on easy-to-edit platforms like WordPress and SquareSpace.

Keyword Correctly

Obviously “cupcakes” is a terrible keyword for a website that specializes in pet food. You want to make sure that your keywords are appropriate in length, topic, and that they describe your business well. Ask a few customers and friends to describe your company, or ask them what they would search for if they were looking for a company like yours. Alternatively, you can use Google tools to help you find the right keywords.

Stick with Your Content Schedule

Writing a blog here and there isn’t really going to help your business. Make sure you get a schedule and you stick to it tightly. Add to your blog and website over time, and don’t do it in just one big rush. Start with three or four blogs a week, schedule them ahead of time, and watch the content add up. Don’t just post sixty blogs and expect people to wade through them all at once.

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.