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Questions You Should be Asking Yourself to Contribute to the Success of Your Company

By October 10, 2012February 28th, 2023Blog

Without further ado, here are six questions you should be asking yourself when you own a business. They are designed to make you think, of course, so don’t just pass them off without a second glance. With every question, ask “does my potential audience know the answers to these, too?”

What Do You Sell?

This is an easy one because you just need to figure out the products and services you offer, describe them in decent detail, and make sure there’s plenty of information available on your website and otherwise.

What Makes Your Business “Tough”?

By “tough,” we mean “resilient.” Why would a customer choose your business if you weren’t going to last through the hard times? They wouldn’t, in reality. So what makes you tough? Why are you going to still be standing when the businesses next to you fade out?

How are You Unique?

What makes you unique? What makes you different? Do you price match, offer personal customer service, or do you have more included in your packages?

What is Your Purpose?

As a company, what do you have to offer the people around you? What’s the purpose of your company – is it to inform, persuade, or convince your audience that you’re the best?

What Do You Want to Achieve in the Next Twelve Months?

Short-term goals are just as important as long-term goals, and it’s important to think it through before you make a big decision. For example, if you want to have double the customers in the next year, it’s probably not wise to spend all of your capital on a new company car – put it into marketing instead.

Who are Your Customers?

Above all, you need to know the audience you are targeting. If you’re putting out dark, whimsical ads for an audience that is above the age of 40, you may want to reconsider your entire image – or your ads.

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.