So you haven’t been making the sales you expected to make once you started to grow your Internet presence. You’ve already started your Facebook and Twitter, but they haven’t generated much traffic for you. Your analytics say people are stopping by, but no one is sticking around. Here are a few tips that may get your potential customers to stay a little bit longer and browse around your website.
Every backlink you create is one more “point” you have with Google. Find websites that can benefit from partnering with you (and vice versa). Link to them and have their websites link to yours. Share their quality blog posts and have them share yours. You don’t have to stop there; you can partner with businesses that are local and offer discounts for your services when a customer buys something from their store. Even if the other company doesn’t want to link back to your website, you can still link to theirs if their content may be valuable to your customers, in order to build up relationships with your clients.
Be Considerate of Smartphones and Tablets
Over half of the Internet connection subscriptions are for mobile devices (such as iPads and smartphones). That’s a huge audience. If your website isn’t built to be mobile friendly, you’re losing a humongous amount of traffic and business. Even if your website isn’t necessarily built for mobile traffic now, you can still optimize it with larger texts and smaller images. Include “clickable” buttons that people can tap to achieve instant contact with your company via email or telephone. If you can’t design your website for mobile connections, then create a separate website that’s meant just for mobile devices. When someone connects via a smartphone or tablet, they should be automatically routed to this version of the website instead.