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Making Your Website Future-Friendly

By August 3, 2012June 28th, 2021Technology News

So you haven’t been making the sales you expected to make once you started to grow your Internet presence. You’ve already started your Facebook and Twitter, but they haven’t generated much traffic for you. Your analytics say people are stopping by, but no one is sticking around. Here are a few tips that may get your potential customers to stay a little bit longer and browse around your website.

Team Up!

Every backlink you create is one more “point” you have with Google. Find websites that can benefit from partnering with you (and vice versa). Link to them and have their websites link to yours. Share their quality blog posts and have them share yours. You don’t have to stop there; you can partner with businesses that are local and offer discounts for your services when a customer buys something from their store. Even if the other company doesn’t want to link back to your website, you can still link to theirs if their content may be valuable to your customers, in order to build up relationships with your clients.

Be Considerate of Smartphones and Tablets

Over half of the Internet connection subscriptions are for mobile devices (such as iPads and smartphones). That’s a huge audience. If your website isn’t built to be mobile friendly, you’re losing a humongous amount of traffic and business. Even if your website isn’t necessarily built for mobile traffic now, you can still optimize it with larger texts and smaller images. Include “clickable” buttons that people can tap to achieve instant contact with your company via email or telephone. If you can’t design your website for mobile connections, then create a separate website that’s meant just for mobile devices. When someone connects via a smartphone or tablet, they should be automatically routed to this version of the website instead.

 

Chris Forte

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.

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