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Making SEO Work for Your Small Business

By July 26, 2013March 6th, 2023Technology News

1327146_targetThe same tactics big businesses use may not work for small businesses. They can, after all, spend thousands and sometimes millions in advertising every week. The question is, how do you get that kind of business without that kind of money? Though SEO isn’t everything a business needs to succeed, it can certainly help out in times of need. When you need a couple of SEO tactics, check the list below to help you out.

Optimize, Optimize, Optimize

Don’t stop at an attractive layout and good content on your website. You need to focus on making your website as crawlable as possible. This means that you need to appeal to the search engine robots when they come looking at your site to figure out where it needs to be indexed. When you use pictures, make sure you tag them appropriately with alt tags. Describe your images and their purpose in your alt tags. Make sure your headers are appropriate and unique. Be sure to keyword your content so that the robots know exactly what you’re all about and where you are located. If you don’t know how to do this on your own, ask your web designer or seek advice on other websites on how to make this happen.

Harness the Power of Social Media

Social media is one of the largest and most popular platforms for communication in existence today. Best of all, it’s incredibly cheap and easy to manage. Sites like Facebook, and Twitter can help you bring business to your doors within just a few weeks of active updating. Sharing quality content on social media pages can also increase your Internet presence because of the sheer number of people that may see your content. Make sure you make your posted content interesting; you want to engage your

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.