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Lending Credibility to Your Website

By October 8, 2012June 28th, 2021Technology News

In most industries, establishing credibility is extremely important. Unfortunately, in most cases, a salesman or a website only have a few short minutes to prove they’re worthy of more thought.

If you stop and think about it for a moment, you’ll realize just how important credibility is. Let’s say you want to take a vacation to Hawaii for a special event. This special event sold out of tickets in less than 24 hours last time, and you didn’t get to go. In addition, you have to book a hotel, figure out food and last-minute details, all kinds of things.

You decide since you missed out last year that you’re going to hire a company to help you this year, because the company guarantees tickets and a nice hotel room. But which one are you going to choose – the one with a website that is polished with a logo you’ve seen before, or a less-expensive website that is thrown together and ragged around the edges? Even if the more expensive website is, well, more expensive, they’re more credible – and most people will go with them.

Knowing that, that means you have a lot of work to do if you’re just entering the market. You have to build your reputation, and build it fast. No one’s going to question what FedEx is doing, but they are going to question you. Therefore, pump information into your website and into the market that does the things you do.

And remember to keep it personal. Your website should have an informal, but professional tone to its blog and other resources. Your information should be comprehensive and self-explanatory, but not stuffy. People should get a feel for the “personality” of your company – and a feel for your personality, too.

And most importantly – market you. Don’t market your website. You’re not “Dan’s Great Adventures in Europe,” you’re Dan, the experienced, skilled OWNER of “Dan’s Great Adventures.”

Jason Manteiga

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.

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