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Lego Creates New Social Network For Kids

By February 13, 2017May 25th, 2021Technology News

Here’s’ an interesting and inspiring story about corporate inventiveness and good citizenship.

If you grew up playing with Legos, then you know that half the fun of them is in sharing your creations with others Adults, of course, have plenty of platforms to share on, but those platforms don’t tend to be kid-friendly, and because of that, Lego has designed a space just for kids 13 and under.

Their new Lego Life social media network is functionally similar to Instagram, but offers a greater degree of security by ensuring that no personal data is ever shared. The system is kept kid-friendly by a combination of smart filtering and heavy moderation.

The idea is that by creating the platform, kids can create to their heart’s content, then share what they make by taking a picture of it and uploading it to the site via the app that was invented to access the network.

Early indications are encouraging, and the new service is being embraced at a brisk pace in the countries it has been rolled out in thus far.

The app is available in both Android and iOS platforms, and is available to kids in the US and Canada in North America, and the UK, France, Germany, Denmark, Switzerland and Austria in Europe.

The genius of this idea is that Legos are not, and will never be considered to be high tech toys, but by embracing the concept of social media, the company has found an innovative way to increase awareness of the brand and engagement with its customers.

If Lego can do it, then there may be opportunities for your business to do something similar, whatever industry you’re in.

In any case, it’s very good to see, because it means that yet another generation will grow up exercising their imaginations, courtesy of this excellent venerable toy.

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.