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Is Your Budget for Mobile Development Big Enough?

By December 17, 2012June 28th, 2021Technology News

There are, unfortunately, only so many hours and dollars in a day. Because you’re a small business owner, choosing the right places to spend your bucks on is essential in the development and success of your company. However, research indicates that people aren’t spending enough money in the areas that matter today, such as mobile outreach.

Here’s the truth of it. If you’re not spending enough money on reaching out to people on their mobile devices, someone else in your niche is. Social media and mobile targeting can’t just be a hobby or an “extra” anymore; it’s absolutely necessary. There’s no question: targeting people on their mobile phones and via social media will produce results, which in turn will bring in revenue that makes the gears of your business go ‘round.

Thousands of companies have opened themselves up to this idea, and the money spent on mobile advertising gained significant percentage points this year. It’s expected that this year’s $4.6 billion spent on social media advertisement will nearly quadruple to $19.2 billion by 2016. And that’s just social media. Advertisement for mobile devices is expected to rise from 2012’s $2.76 billion to $9.92 billion in the same timeframe.

There is a new wave of people who don’t use desktop computers, read newspapers, or touch books that aren’t mobile and digital. This new wave is going to be the main market very, very soon. Why aren’t you taking steps to ensure that you’re one of the companies they choose to do business with on their tablets and smartphones?

Jason Manteiga

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.

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