Skip to main content

How to Optimize for Tablet Browsing

By July 6, 2012March 6th, 2023Technology News

38% of companies have given more than one employee a tablet as a gift. People use their tablets in the workplace every day to check e-mail and work from home. In fact, the number of tablets sold is expected to triple in the next five years. If your website and company haven’t prepared for this, you should expect a loss of business and potential clients. So how can you prevent losing business and prepare for the oncoming tablet takeover?

Include Video on Your Website

Tablets have an excellent display and are incredibly portable. Most tablets are tailored to watch videos and movies on the go. So how can you take advantage of this? Create several demos that teach your audience to do something. Talk about a service or have an interview with an expert in your field. Showing off a new product and offering a coupon code for it at the end of the video is also a good idea. You are both engaging your audience and offering them something valuable at the same time.

Make Your Website Interactive

People on tablets don’t have mice most of the time, and they certainly don’t have any sort of keyboard. Appealing to them is different than appealing to someone who has a large screen and a mouse to click around on a page. Instead of creating a regular website, make your website interactive. Make it easy to tap an object to get information about it. For example, if your company sells phones, people should be able to tap the phone to rotate it so they can get a better idea of dimensions and front and back view of the phone in less than ten seconds.

Create an Efficient Application

The business world is busy, and free time comes at a premium. Because applications are designed to save people time, you should have one in the works as well. Apps often are made by banks so that a client has only to tap a button to have their banking information made available. In the same way, make sure access to your services is as easy as typing in a password and username. Designing an application means that people also don’t have to visit your website and navigate through it to get to where they need to be, saving them even more time.

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.