38% of companies have given more than one employee a tablet as a gift. People use their tablets in the workplace every day to check e-mail and work from home. In fact, the number of tablets sold is expected to triple in the next five years. If your website and company haven’t prepared for this, you should expect a loss of business and potential clients. So how can you prevent losing business and prepare for the oncoming tablet takeover?
Include Video on Your Website
Tablets have an excellent display and are incredibly portable. Most tablets are tailored to watch videos and movies on the go. So how can you take advantage of this? Create several demos that teach your audience to do something. Talk about a service or have an interview with an expert in your field. Showing off a new product and offering a coupon code for it at the end of the video is also a good idea. You are both engaging your audience and offering them something valuable at the same time.
Make Your Website Interactive
People on tablets don’t have mice most of the time, and they certainly don’t have any sort of keyboard. Appealing to them is different than appealing to someone who has a large screen and a mouse to click around on a page. Instead of creating a regular website, make your website interactive. Make it easy to tap an object to get information about it. For example, if your company sells phones, people should be able to tap the phone to rotate it so they can get a better idea of dimensions and front and back view of the phone in less than ten seconds.
Create an Efficient Application
The business world is busy, and free time comes at a premium. Because applications are designed to save people time, you should have one in the works as well. Apps often are made by banks so that a client has only to tap a button to have their banking information made available. In the same way, make sure access to your services is as easy as typing in a password and username. Designing an application means that people also don’t have to visit your website and navigate through it to get to where they need to be, saving them even more time.