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Your website is the hub of much activity. These days, if you don’t have a website, you’re losing clients. Internet users love to explore a business from home, so a well-executed website is the key to roping in many clients you would have not had otherwise. So what are some ways to create a website that will help you bring more clients to your doorstep?
Make a Design That Makes Sense
Having puppies as your background image may make sense if you’re a rescue or a pet store, but if you sell toasters, there are better choices for you. Make sure your website design makes sense for your industry. Most of the time, clean and simple will win the cake. People like to be able to navigate a page with ease. Color scheme, picture usage, and content are mostly based on your industry.
Make Your Contact Information Obvious
The worst thing can happen is having a client all ready to pay for your services that can’t do so because they can’t find your contact information. Having a visitor root around on your page for information that should be blatantly obvious is unprofessional. If you don’t want to put your e-mail and phone number on every page at the top like many websites do, at least make your ‘contact us’ tab easy to find. Include all ways of contact and associated phone numbers and e-mails on that page for maximum efficiency.
Answer Frequently Asked Questions
You can’t be available 24/7 to answer questions. There are far too many hours in the day and far too many questions to do that. Instead, take a list of frequently asked questions and write good, thoughtful answers for all of them. Then, post them on a tab on your website. You’d be surprised at how handy many people will find tabs like these, and how much they will use them when they don’t want to call or e-mail to ask a question.
