So who’s ultimately paying your bill? Your customers. They are the ones who pay for your products and your services, and when you lose sight of their importance, you’ll go downhill before you have a moment to recover. And the truth is that most companies who have poor customer service ratings are simply ignoring basic, simple things that could improve customer experiences. Here are a few of the things customers expect that you should think about.
Friendly, Conversational Employees
Lethargic and dismissive employees are simply not an option. Though it can be difficult to have all of your employees at 100% every day, the majority of your team members should have positivity in mind. An otherwise good service or experience can be completely ruined by a terrible employee or inconsiderate comment. Your employees, no matter how they’re feeling, should reflect the feeling your business is all about.
A Great Environment
When customers walk in the door of your business, or when they click on the link to your website, you should strive to set a quality stage for an excellent experience. Think about elegant, soothing music in a rose store, or happy paintings in a candy store. Take time to figure out what kind of environment to present to your customers, and seek lighting and décor that will support that experience.
Easy Return Policies and Other Procedures
Don’t make it difficult for someone to get their money back if they’re dissatisfied with some part of your service. Make sure you have a firm policy that works in favor of the customer and that all of your employees are completely aware of that policy without the need to look it up every time someone wants their money back. It’s always a smooth experience when someone’s interaction with an employee is easy and fluid because they have the right knowledge to help each and every customer.