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How To Create Great Facebook Page Content

By August 9, 2014May 27th, 2021Blog, Technology News

man-404376_640The yardstick by which all social content is measured, regardless of what channel you’re referencing, is whether or not that content is shared. In this piece, we’ll stick with an examination of Facebook, based on the fact that it is the largest of all the social media platforms, but the lessons here can be made to apply to any social media channel. It may need a few tweaks, but the information below is sound for any social media network.

So What Makes Great Facebook Content?

The short answer is anything that makes that content share worthy, but there are some particulars we can dive into. Creating share worthy content is half art, half science. You need both halves working in tandem to consistently create content that your viewers and readers will want to share with their own networks.

Think Visual

You’ve got to think visual. Walls of text are seldom shared. You need an image component to your message, and it’s got to be something compelling.

Relevant

If your message isn’t relevant to your business, then it doesn’t really matter if it gets shared or not. If you’re selling handheld accessories and posting cute kitten videos, unless you can find a clever way to tie those two concepts together, it’s probably not helping you.

Bite-Sized

For better or worse, the internet is shortening attention spans. Nobody wants to read the Facebook equivalent of “War and Peace.” Keep it brief, keep your message concise, and make it interesting.

Staged

This means that you need to stage or stagger your postings. If you post something at 6pm Eastern time, everybody on the west coast is still at work. You’ll need to post it again then so that it shows up high on their news feed. In order to properly stage your posts, you’ve got to have an ironclad understanding of the demographics of your fans. Figure out where they are and when they’re on Facebook; then plan your posting schedule accordingly. The bottom line is it doesn’t matter how good or how shareable your message is, if your fans never see it, they can’t share it.

Invitational

Finally, in addition to all of the above, the content needs to be invitational. To do this you don’t necessarily have to have an in-your-face call to action, though you can do that once in a while if it suits you, but you do need to leave the door open for a conversation to grow out of your content. Part of that means responding to comments left by your fans of the content in question.

People use social media because of the social aspect, not the media aspect. They want a connection, they want a conversation, and frankly, they want to be entertained. If you give them what they want, they’ll give you want you want by spreading your content far and wide and bringing more customers to your door.

Jason Manteiga

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.

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