Facebook and Twitter have their uses, and they even have their uses in the workplace. Employees can tweet and Facebook about your company to spread the word about what you do. However, like everything, social media platforms have their limit of usefulness and eventually become distractions from work. Employees are less productive when they have ready distractions available like Facebook. But how do you discourage such use of social media in the workplace? The first thing you have to do is start with the word “No”.
Take a Stance
Everyone is tempted to go on Facebook and Twitter while they’re at work, especially if they’re on an unmonitored computer. It’s all too easy to hop on and see what’s up with everyone on the other side. So it’s your job to determine the best approach to monitoring the social media networks to limit or eliminate personal use. This also includes making decisions about how much is okay and what crosses the line. Managing a Twitter account for the business may be fine, but maybe updating a status on your personal Facebook shouldn’t be allowed.
Are you going to allow employees to access Instagram while they’re working, or are you going to only allow it on breaks and lunches? There are tons of organizations that really don’t have any idea how much their employees are neglecting work for Facebook. If you’re not sure yourself, then you may want to explore internet usage tracking tools. There are even reports tools that can tell you the websites an employee visits, and how many keystrokes they had in a certain hour, or how long they visited a particular site. If you have an IT professional, or you know one, ask them for the best tool on the market. Many are very reasonably priced.