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Google Changing Name Of Android Wear Without Updates

By April 2, 2018June 8th, 2022Technology News

Wearable computing devices from smart watches to glasses are struggling to find an audience, and Google’s Android Wear operating system hasn’t gotten much love in recent years.  It has weakened as major players in the tech space have struggled to find a market for these products. On the face of it, these products would seem to be wildly popular, but still haven’t quite captured the imaginations of a critical mass of the consuming public.

Google’s recent announcement that it was rebranding Android Wear to “Wear OS,” is the most significant move we’ve seen in over a year. However, without significant updates, simply changing the name isn’t going to improve the OS’s visibility or viability.

The name change was driven by the fact that when the OS was first released, it appeared only on smart watches, but the company later added iPhone compatibility, which made the name less than perfectly applicable.  In a blog post related to the rebranding effort, Google referred to Wear OS as “a wearables operating system for everyone.”

It’s hard to make a convincing argument that Google is all that interested in wearables.  One needs only to compare the company’s handling of Wear OS with the way Apple handles wearable products and OS’s.

We had to wait two and a half years between the version 1.0 and version 2.0 of Wear OS.  Android Wear was released more than 13 years ago, and since its release, the company hasn’t made any updates or announcements except for the recent blog post announcing its rebranding.

There are some signs that Google has long term plans for the floundering operating system, though.  The company has been recruiting high-profile brands including Tommy Hilfiger, Michael Kors, Hugo Boss, Guess, Gc, Fossil and others to make and sell Android watches.  It will be interesting to see what the company does in coming months.

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.