The wave of the future is a tsunami of small devices. Smartphones and tablets represent a significant chunk of people’s computing today, and their influence is growing. There are 1 billion smartphone users worldwide, and one in three adults in the US already owns a tablet or ereader. So how can you use these changes to boost your business? Here are some suggestions.
Make your web presence mobile friendly
Screen sizes and function support in mobile browsers need special treatment. Many websites that look and function wonderfully on a desktop are awkward or even impossible to navigate on a smartphone or small tablet. Make sure that your website or web app can be handled well on a mobile platform. A little wise application of CSS can make the difference between more sales and lost customers.
Connect with your customers via social media
With the rise of mobile devices and the increasing use of mobile broadband, you can reach customers online all the time. Most social networking services have mobile apps that let your customers keep in touch wherever they go. You can take advantage of that. Don’t spam them, of course, but take advantage of these platforms to remind your customers of your products and services. Promote specials, hold giveaways, solicit customer input on future offerings, and even solicit referrals. The more often customers have enjoyable interactions with your brand, the more attached they become to you, and the more business you’ll do.
Leverage your own mobility
In addition to using social media, you can use mobile technology to take your business with you. A growing number of software options let you do your business wherever you are. Whether it’s entering transactions in QuickBooks’ online bookkeeping, editing key documents with Microsoft’s Office 365 cloud-based system, or using Square to take payments from customers on your iPhone or Android, your business can travel with you any time, any place. The world is now your office.
Making good use of the opportunities in mobile is one of the keys of good business growth in the 21st century. Get started today, and make mobile part of your game plan.