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Getting the Most Out of Mobile

By August 9, 2013March 9th, 2023Technology News

The wave of the future is a tsunami of small devices. Smartphones and tablets represent a significant chunk of people’s computing today, and their influence is growing. There are 1 billion smartphone users worldwide, and one in three adults in the US already owns a tablet or ereader. So how can you use these changes to boost your business? Here are some suggestions.

Make your web presence mobile friendly

Screen sizes and function support in mobile browsers need special treatment. Many websites that look and function wonderfully on a desktop are awkward or even impossible to navigate on a smartphone or small tablet. Make sure that your website or web app can be handled well on a mobile platform. A little wise application of CSS can make the difference between more sales and lost customers.

Connect with your customers via social media

With the rise of mobile devices and the increasing use of mobile broadband, you can reach customers online all the time. Most social networking services have mobile apps that let your customers keep in touch wherever they go. You can take advantage of that. Don’t spam them, of course, but take advantage of these platforms to remind your customers of your products and services. Promote specials, hold giveaways, solicit customer input on future offerings, and even solicit referrals. The more often customers have enjoyable interactions with your brand, the more attached they become to you, and the more business you’ll do.

Leverage your own mobility

In addition to using social media, you can use mobile technology to take your business with you. A growing number of software options let you do your business wherever you are. Whether it’s entering transactions in QuickBooks’ online bookkeeping, editing key documents with Microsoft’s Office 365 cloud-based system, or using Square to take payments from customers on your iPhone or Android, your business can travel with you any time, any place. The world is now your office.

Making good use of the opportunities in mobile is one of the keys of good business growth in the 21st century. Get started today, and make mobile part of your game plan.

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.