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Finding and Keeping Your Most Valuable Clients

By September 13, 2012June 11th, 2021Technology News

Recently, two well-established and well-known home improvement businesses, Home Depot and Lowe’s, reported an astonishing fact to the media: if they were to provide better customer service, they would see more profit. Both companies are billion-dollar companies as it stands, but some studies indicated that they would see an extra 50% profit every year if they appealed to their customers on a more personal level. This study follows many other studies that all seem to point to the fact that better customer service means more money and success.

Most small business owners know this, and cater to their clients individually. Still, not all customers are created equal. It’s just a fact of starting a company – not every single person that approaches you to do business will mesh well with your company, and that’s okay. It just means you need to identify – and work to keep – those who do work well with your company.

See the two following areas you need to consider when looking for your most valuable clients:

Those Who Refer Business to Your Company

Not only are those who refer more business to your company important because they bring you more revenue, but because they are also obviously loyal customers. Someone who is willing to advertise for you can be a powerful endorsement of the quality of your company. The Internet has also brought the age of reviews, posts, and tweets. When individuals are willing to say positive things about your company because they love what you do, use them to your advantage. They are a powerful asset that you didn’t have to pay for.

Customers Who Have Stuck with You

Many, many companies are too busy bringing in new business to notice who is leaving out the backdoor in the meantime. To put it bluntly, it’s cheaper to keep existing customers that have been with your company for a while then to bring more customers in. A customer that has stuck with you for a long time is more profitable than the customer who joined yesterday. Also, those who stick with your company a long time are more apt to purchase additional services and will often bring referrals, too.

Jason Manteiga

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.

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