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Favorite Tablet of Future Tablet Buyers? The iPad

By June 5, 2012June 11th, 2021Technology News

Many companies have tried to enter the tablet market in time for the summer and Christmas rushes, and the market is flooded with products from a dozen different companies. Despite the massive number of choices however, new data from ChangeWave indicates that the iPad stomps its competition.

Over 70% of people that are planning to buy tablets in the next 90 days are heading right towards the iPad. The survey included almost 3,000 consumers from all regions of the United States. The next in line after the iPad was the Amazon Fire, which came in at 8%. Other than the Galaxy Tab, no other vendor came in at more than 3%.

The real shock from the new study is the significant drop in Kindle Fire’s interest. When the Fire launched, over 22% of respondents indicated that they would be purchasing one in the coming months. The biggest problem the Fire has been the user satisfaction says ChangeWave, and only a little over half of buyers were satisfied with their purchases. Considering that most non-Apple satisfaction ratings are around 30%, the Fire came out ahead. However, iPad’s satisfaction rating comes in at about 74%.

One of Amazon’s main advantages in the past few months has been that the price point of the Kindle Fire has been incredibly low in comparison to the iPad. To make things harder on Amazon, Apple is planning on releasing a 7-inch iPad that will only be a few dollars more than Amazon’s Fire. When the new iPad mini is released, Amazon’s tablet will likely drop off the market completely. ChangeWave thinks it will hang in there for the few months before the new release, though.

Chris Forte

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.

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