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Social Media giant Facebook, recently announced a new app aimed at Enterprise users.
If you maintain an active corporate presence on Facebook and Instagram, you’ll be particularly interested in the company’s new offering.
It is designed to give business owners a dashboard that will make it easier to manage their company’s social media presence, allowing users to post simultaneously to both Facebook and Instagram and receive notifications and alerts related to both platforms in a single location.
Sheryl Sandberg, the COO of Facebook, had this to say about the new app:
“We’re building Facebook Business Suite for small businesses first, but this is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp. It is available for small businesses globally starting today and will expand to larger businesses next year.”
The new Business Suite is the latest in a series of moves the company has been making in recent months as it pushes more earnestly into e-commerce. In May of this year (2020), the company rolled out a new set of tools allowing business owners to set up a digital storefront on Facebook and sell goods and services to their followers.
As Facebook’s CEO Mark Zuckerberg recently noted, companies of all sizes have made significant investments into their digital footprints and are “increasingly viewing them as their primary storefronts. So we’re working on a number of ways to deepen this experience, helping people buy items and services directly within our apps… Overall, though, our business depends on the success of small businesses, so this is a moment where we feel that we’re well-positioned to be champions for small business’ interests and supporters of important infrastructure that they’re going to need in order to move online.”
The bottom line is, if you use Facebook and/or Instagram, the new Business Suite is well worth a look.
