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Facebook Working On Business Suite For Managing Social Media

By October 5, 2020May 5th, 2022Technology News

Social Media giant Facebook, recently announced a new app aimed at Enterprise users.

If you maintain an active corporate presence on Facebook and Instagram, you’ll be particularly interested in the company’s new offering.

It is designed to give business owners a dashboard that will make it easier to manage their company’s social media presence, allowing users to post simultaneously to both Facebook and Instagram and receive notifications and alerts related to both platforms in a single location.

Sheryl Sandberg, the COO of Facebook, had this to say about the new app:

“We’re building Facebook Business Suite for small businesses first, but this is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp. It is available for small businesses globally starting today and will expand to larger businesses next year.”

The new Business Suite is the latest in a series of moves the company has been making in recent months as it pushes more earnestly into e-commerce. In May of this year (2020), the company rolled out a new set of tools allowing business owners to set up a digital storefront on Facebook and sell goods and services to their followers.

As Facebook’s CEO Mark Zuckerberg recently noted, companies of all sizes have made significant investments into their digital footprints and are “increasingly viewing them as their primary storefronts. So we’re working on a number of ways to deepen this experience, helping people buy items and services directly within our apps… Overall, though, our business depends on the success of small businesses, so this is a moment where we feel that we’re well-positioned to be champions for small business’ interests and supporters of important infrastructure that they’re going to need in order to move online.”

The bottom line is, if you use Facebook and/or Instagram, the new Business Suite is well worth a look.

Chris Forte

Chris Forte, President and CEO of Olmec Systems, has been in the MSP workspace for the past 25 years. Chris earned his Master’s Degree from West Virginia University, graduating Magna Cum Laude. He was a past member of the Entrepreneurs’ Organization, a current member of the New Jersey Power Partners and Executive Association of New Jersey, where he has previously served on its board of directors. In his spare time, Chris enjoys traveling with his family. He also admits to being a struggling golfer and avid watcher of college football and basketball. He currently lives in Boonton Township, NJ with his wife, two daughters, son, and black lab Luna.