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If you don’t want your Facebook page to bring you business, then why do you have one? The answer is that you shouldn’t, and your Facebook page should actually reflect what your business is all about. If your page is riddled with mistakes, improper posts, and unanswered questions on your wall, you’ll never see the type of engagement you’d like to see. Instead, you will face an empty Facebook page. To avoid that fate, read on to find out the three things you should start avoiding today.
Yelling at Your Audience
Exclamation points aren’t a bad thing, and in fact they can help encourage your audience to feel excitement about something you’re excited about too. However, too many makes you look like the main purpose of your post is to yell at your audience, which should never be a priority. Limit your use of exclamation points to one or two instead to get your point across.
Responding Several Times to the Same Post
The ability to allow multiple people to post to a page on Facebook is an awesome feature, especially since it’s hard for a single person to manage the page correctly. Still, you need to make sure you’re all on the same page before one of you answers someone that posted on your wall. You need to make sure you don’t post the same response several times, and that all of your responses are fairly uniform.
No Wall Posts from Customers
If there’s no posts on your wall from your customers, how do you expect potential business to trust you? Even if the posts on your wall are questions or complaints, at least you can show potential business you’re worth paying attention to by answering those questions and responding to those complaints appropriately. Engage your audience and ask them questions that encourage them to post on your statuses and wall.
