Sometimes figuring out the right thing to post on Facebook is an absolute mystery. You try all kinds of things, but your posts don’t become popular and aren’t shared much. Why? The truth lies in what you post and how well it applies to your audience. You wouldn’t post a picture of a dog up for adoption to a group that supported cat ladies, for example. Here are a couple of tried and true post ideas that work for just about any company.
Photographs and other images will likely be shared from your page because of how visual people are in general. The phase “a picture says a thousand words” has never been more true than with the age of social media. People are inundated with the written word everywhere they go on the Internet, and a fun or exciting image is a welcome retreat. Update your status with a picture that not only pertains to your company, but that is a prime piece of photography with an interesting story behind the colors.
Writing anything more than a few words on social media platforms will almost always turn your target audience away. Short, engaging content – such as a question or an observation – gets the most action. Asking questions like “How does your business use Facebook?” and “Do you think you’re prepared for the rise of Twitter?” can be conversation starters among your fans.
Good Advice on How to Use Facebook
If you’re friending the Facebook page of a company that’s supposed to use excellent SEO techniques, you’d expect that company to post information about SEO tactics. Even more helpful would be if they posted information about how Facebook plays into SEO and how anyone can harness that power. Chances are people liking the page of a company that has been established as an expert in a particular industry will love information about what makes them such an expert.