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Facebook Attempts to Change Ad Unit, Ends Ability to Sponsor Results

By June 14, 2013March 6th, 2023Technology News

Less than a year after sponsored results were introduced on Facebook, the company has decided to remove them. Starting in July, advertisers – small businesses and big businesses alike – will be unable to advertise via sponsored result.

Facebook’s failed ad unit allowed people to put their company at the top of search results. For example, if someone searched for “eHarmony”, but OKCupid had paid for the top spot, OKCupid would be at the top of the search results, regardless of the search.

While the large social media company did find some success with this campaign, it simply did not generate enough income. This indicates that  Facebook may still be having a problem with monetizing searches.

Part of the reason they are ending the ad program is because of Graph Search, a new way to search that will be released in a few months. Graph Search not only takes your search term into consideration, but your age, interests, location and “likes” on Facebook. Currently, Facebook is testing ad blocks on Graph Search’s results, though the ads are not currently targeted based on the query.

This is just one step in Facebook’s long decision to kill off sponsored results as a whole in addition to being part of “simplifying” advertising. Several other changes that have been made recently is the ability to “x” ads on your phone and on the desktop version as well as provide feedback on why you didn’t like a particular ad.

While this does mean that businesses will not be able to push their results to the top of your search, Facebook promises there will be new, more successful ways to get your business seen.

Photo credit: Facebook

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.