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Dropbox Users Get New Collaboration Doc Feature Called Paper

By February 16, 2017March 1st, 2023Technology News

In recent years, Dropbox has been struggling to find its way.

Having realized that there’s little money to be made in simply being a cloud storage service, they’ve been experimenting with a number of incentives and add-ons in an effort to lure customers into buying the premium version of their product. Paper is the company’s latest attempt, and they are hopeful that this will be the Golden Ticket that puts them on the path to achieving long term security in their niche.

The idea behind Paper was first presented in 2015, and the product moved to public beta last August. The company sees the new service, which is functionally similar to Google Docs, as the centerpiece of its product offering. It is one part word processor, one part collaborative white space, one part content hub (as the new means of accessing content saved in your Dropbox) and one part task management tool.

The trick for the company is that it has to make its product compatible with Office 365 and Google Doc files while bringing something new to the table, which, in this case, is the integrated workspace.

The problem, though, is that many Enterprise-level users are already paying for Microsoft 365 or premium access to Google’s toolset. The company also needs to maintain a modest pricing structure if they want to either lure users away from these already mature markets or consider Dropbox as an addition to their suite of capabilities.

It’s’ an intriguing proposition, and the new tool manages to be both fairly robust and surprisingly easy to use.

At this point, it’s too soon to say how successful the company will ultimately be, but if you’re a small or medium sized business owner, and you haven’t already gravitated to Office 365 or Google Docs, it’s well worth your consideration. Even if you have, and the workflow aspect of the product sounds intriguing, it still may be worth investigating.

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.