Skip to main content

Do Your Customers Know About Everything You Offer?

By January 16, 2016May 26th, 2021Blog, Technology News

do_your_customers_know_ab_114045_211075Quick, without thinking, which is cheaper, acquiring a new customer and selling something to them, or selling additional product or services to an existing customer? Most small business owners intuitively understand that it’s cheaper to sell to your existing customer base than it is to acquire a new customer. Both are obviously important, but if you’re looking for the hands-down most cost effective way of increasing your bottom line, then selling to your existing customer base is the answer. The problem is, most of your customers probably don’t know everything that you do, everything you have to offer, and all the great ways that you can help them. The reason? You haven’t told them.

Obviously, you know all about your business, every product and service, every nook and cranny. The core problem is that whatever product any given customer purchased from you, they probably didn’t get a lot more in the way of information of the other things your company does. Maybe they should. They definitely should if you want to sell more of whatever you make, or whatever services you provide to them.

Digital marketers (that is, companies that exist exclusively online and don’t have a brick and mortar presence at all) have understood this from the earliest days of the Internet, but most traditional companies are still playing catch up. Those companies that do understand how important customer outreach and education are, tend to do it by hosting events and activities such as free “Lunch and Learn” seminars to introduce existing customers to their additional product opportunities. That certainly works, but there’s also another way.

Social media is a natural fit for this kind of marketing. Once you’ve established which social media channels your existing customers frequent, it’s as simple as establishing a presence on those channels and starting a conversation. Note here, that the primary purpose of your efforts on social media will be educational in nature, not overt salesmanship. It’s just a way to have a conversation with your customer base about the products they already use, tell your story, and in doing so, make them aware of all the other things you offer. That’s huge, and if you’re not doing it, you’re missing an enormous opportunity and leaving money on the table.

Jason Manteiga

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.

Leave a Reply