[getPhone]
In recent months, Amazon has been upping the ante in its bid to capture an increasing share of the handheld and smartphone market. Kindle readers have been around for years of course, and these have set the stage for the latest round of products on offer by the company.
It Started With The Fire Phone
The Fire phone is, in many ways a revolutionary product on the strength of its 3d display alone. No one is quite sure yet why it hasn’t been as big a commercial hit as was originally hoped because as products go, it is very high quality and quite sound. Even though sales have been somewhat lackluster, it hasn’t stopped Amazon from forging ahead with its other offerings, and the most recent tablets from Amazon are faster, lighter, and have better sound quality than pretty much anything else on the market. Couple that with Amazon’s excellence in customer service, and you’ve got technology that’s very hard to beat.
Amazon Is Skilled When It Comes To Kids
There are two things in particular that Amazon does exceedingly well, in addition to customer service. The first is that it knows how to make products designed for kids, and it knows how to market those products. They’ve been doing this since the early days of the Kindle Reader, when they released “kid-friendly” variants, and even opened up a game design division of the company that specializes in making good, wholesome entertainment for children.
Few companies pay more attention to this market segment than Amazon, and that’s definitely a selling point. It’s also a good long term strategy, in that kids growing up with Amazon products will be more likely to buy them as adults. Kudos to Amazon and Jess Bezos for recognizing this fact and coming out with a comprehensive strategy to take advantage of them. There are almost no other companies taking such an approach.
They Are Great At Seamlessness
The second thing they do exceptionally well is providing a seamless user experience. The only other company in the business that can beat them here is Apple, and that company has had its share of troubles lately. Amazon’s products are tied in various ways to its online services, including Amazon Prime. One example of how this manifests itself in practice is that if you own a Kindle, you can get free books, every month, from the Amazon website. Sure, you can still buy and download books to the Kindle app if you don’t actually own a Kindle, but you don’t get the special free offer, which makes it a subtle, but compelling selling point.
Amazon has also release a best-in-class all in one device to compete with the Surface pro and other comparable products. Again, Amazon’s attention to detail and quest for excellence serves it well, and Amazon’s all in one is one of the best on the market today.
It remains to be seen whether they’ll succeed in setting the world on fire, but they do make really great products, and they back it up with world class customer support. That’s a tough combination to beat.
