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Barnes & Noble Shifting Production of Nook to Third Party

By June 25, 2013June 9th, 2021Technology News

clock-300x225Nook users, you’re about to be an endangered species.

A few days ago, Barnes & Noble, one of the last remaining book sellers in the United States that still maintain physical locations, announced that they will no longer be producing and selling their Nook.

The Nook has found its niche in the market, albeit not a very strong one, as Nook revenues dropped 34% just for last quarter (about $108 million). All in all for 2013, Nook revenues have declined a very steep hill and have cost the company $776 million.

While the company says they’ll continue to produce Simple Touch and Glowlight products, the tablet itself will be “co-branded” with a third party that already produces consumer electronics. As of yet, the partner company has not been announced, and a time table as to when that might happen has not been disclosed.

As far as what’s going to happen now, Barnes & Noble plans to sell what is left of their inventory off during the holiday season this year. In addition, the book company also stated that they will continue to provide quality support for the tablets and offer software upgrades.

“We are taking big steps to reduce the losses in the Nook segment as we move to a partner-centric model in tablets and reduce overhead costs,” Barnes & Noble CEO William Lynch said. “We plan to continue to innovate in the single purpose black-and-white eReader category, and the underpinning of our strategy remains the same today as it has since we first entered the digital market, which is to offer customers any digital book, magazine or newspaper, on any device.”

If you have a Nook and use it as your tablet, then have no fear – they aren’t going anywhere, and neither is the support for when you have problems. If you’re looking for a tablet, the company has said that they will probably be reducing the price this holiday season to clear out their inventory.

Jason Manteiga

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.

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