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10 Ways to Attract the Right Following on Social Media

By January 30, 2014May 28th, 2021Blog, Technology News

A social media platform is one of the best ways of marketing a business of any size, but be sure to establish the type of following your business is after. A local business (for example, a spa or restaurant) will have more benefit of having a small local following, then a larger international following that will never visit. Identify your business strategy, whether to build local leads, a national following, or international branding.

After establishing the business strategy, take an inventory of your available resources. Keep in mind your:

  • Potential reach as a business
  • Resources of time and money for monitoring and interacting
  • Type of product or service and your target market identification

Utilizing your well-chosen social media platform, the right following can be built by:

  1. Creating a professional bio and profile with high caliber photos
  2. Cross promote postings between social media platforms
  3. Have your social media identifier everywhere – business cards, email signature, letterhead, web page, sales receipt, or anywhere else that your customer and potential customers will see
  4. Reciprocate posting’s and like’s with your followers. Take note of who is interacting with your posts and do the same for them
  5. Be human. Use your personal identity and not just a logo. Social media is about people connecting and understanding.
  6. Visualization is fundamental. Anything worth saying is worth posting with a picture. Photos grab attention and should be used with all text. A photo can be posted without text, but text should never be posted without a photo.
  7. Pay attention to what others pay attention to. Copy others for new, fresh and innovative. This will help you to stay current with latest developments and popular topics. Leave a thought provoking comment on a popular post; this can draw others back to your profile.
  8. Set a schedule and follow it. Ideal posting times vary with social media platforms; familiarize yourself with the most viewed times. Then carve out some time to post and respond.
  9. Review what works and what doesn’t work. Monitor the results of your post with re-posts and likes. Be prepared to change your approach, either the platform or simply the topic.
  10. Be interesting. Seek the engagement of your followers by being noteworthy and remarkable.

Post often and regularly. Measure your results to your objectives to see how your efforts are affecting your revenue and growth. A growing following is only effective if there is a positive impact to the business.

Jason Manteiga

Jason Manteiga

Jason J. Manteiga, Vice President of Olmec Systems, has been part of the company for over the past 20 years. He believes that having a great work environment and supportive team, is the ultimate key to success. Since being in the IT realm for over 25 years, Jason, along with Olmec Systems, has been on the Inc. 5000 “List of America’s Fastest Growing Private Companies” and Channel Futures MSP 501 “Top Managed Service Providers in North America,” along with other awards and nominations. Jason earned his Bachelor Degree in Information Systems from the New Jersey Institute of Technology. He also holds certifications in Microsoft MCSE, VMWare VCP, and Cisco CCNA. In his spare time, Jason is a contributor for The Center for Social & Legal Research (Privacy Exchange) and a member of the Morris County Chamber of Commerce. His hobbies include cycling and kayaking. He currently lives in New Jersey with his wife, two daughters and son.

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